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Monday, 18 August 2014

Telecom Change Name To Spark!

sparkTelecom has officially changed its name to Spark.On August 8th New Zealand’s largest  company rebranded itself. It is estimated that the name change will cost the company around $20 million.

Spark is one of the biggest companies in New Zealand.They have 6600 employees at the middle of last year, and is one of the countries largest investors in technology.

I’m not sure they really needed to spend all this money on changing their name.

2 comments:

  1. Hi Mikayla. I really enjoyed reading your post. But did they change the name to Spark because of their symbol and do you know who came up with the idea to change the name to Spark?

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  2. Hey Elizabeth, I still don't know why they changed it anyway.I think it was Simon Moutter that had the idea of changing the name!

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